Posted on 1st November 2020 at 09:00
It’s all change again for everyone as England has moved into a second lockdown and in particular for small local businesses. All is not lost though as there are many ways in which we can come together and support our local businesses during this challenging period and on an ongoing basis.
Turning to Social Media
Supporting small local businesses through social media is critical during this time. Here are a few different ways you can do this:
Follow them on social media (if you don’t already).
Leave a Facebook review on their business page.
Leave a Google review.
Recommend them to others e.g. a recommendation request in a Facebook group.
Share their business page to encourage your friends and family to ‘Like’ their page.
Top tips on supporting a small local business
Support your local high street, a lot of shops are selling essential products and therefore still able to open.
Many businesses are offering click and collect or delivery services. So check-out their website, drop them an email or give them a call to see if you can still get what you need from them.
Now is the perfect time to discover new brands, with the Christmas season on the way, a lot of businesses are promoting online events such as markets and food festivals.
Turn to online marketplaces such as eBay and Etsy, so many small businesses sell on these sites. By buying on these sites you can also leave a review after your delivery.
Tips on how to keep your local business going
Carry on marketing your business and let people know you are still open or still taking orders.
Communicate and engage with your customer base.
Promote special offers for your customers.
Celebrate your achievements.
Spend this time writing a few blog posts that you can post out over the next couple of months. A blog post can be share through your social media and can really help engage your audience and tell your customers about your business.
Review your business plans, consider whether there are alternative products or services you can offer and ‘pivot’ what you currently do.
If you are unable to operate or demand is lower than usual right now, perhaps it is time to tackle that mountain of admin or those tasks that you have been putting off or streamline your processes.
Your Chamber is always here to support our members and at the present time we are willing to extend that support to any business in or around the RBWM area too. If you would like to talk through your business issues with somebody who will understand and provide good advice, either write to firstname.lastname@example.org or telephone 01628 670573 and our President, Mike Miller or one of the other directors or executive team will contact you.